content analysis

• • Method used to analyse qualitative data . Allows researchers to take qualitative data into quantitative 
• 1. Data is collected 
  2. Researcher reads/ examine  data making them self familiar with it 
  3. Researcher identifies coding units 
  4. Data is analysed by applying coding unit
  5. A tally is made of the number of times that a coding unit appears

  Coding = counting how many times a word comes up
• Thematic analysis and qualitative data : 

  •  Content analysis may also involve generating qualitative data - one example is thematic analysis
• • A theme in content analysis refers to any idea , explicit or implicit, that is recurrent.
  • These are likely to be more descriptive than coding units described above