Aschs findings related to the variables affecting conformity

• Conformity levels


  • Increased as group size increased
  • Increased as the majority became more unanimous
• Conformity levels


  • 13.6% with 2 confederates
  • 31.8% with 3 confederates
• Adding more confederates made little difference to conformity levels
• Presence of one confederate that goes against the majority choice


  • Can reduce conformity as much as 80%
• As task difficulty increased (the line judgement task)


  Conformity levels increased
• Informational social influence


  Individuals look to others for guidance for the 'correct' answer when completing the task