1. Can be applied in many different ways
2. Offers versatility to experiment with many styles, techniques, and types of paint
3. Ideal painting medium for beginners
4. Water-based, dries quickly, saves time, can be used in wet style techniques
5. Can be thinned with water up to a point
6. Requires fewer brushes than oil painting and has a huge range of colors
7. Can easily mimic watercolor and oil paints simply by adding more or less water