LESSON 5

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Saintwoo

Cards (12)

  • Multimodal literacy is about understanding the different ways of knowledge representations and meaning-making.
  • Multimodal literacy It focuses on the design of discourse by investigating the contributions of specific semiotic resources (language, gesture, images) co-deployed across various modalities (visual, aural, somatic).
  • VISUAL - COLORS, PERSPECTIVE
  • AURAL - MUSIC, SOUND EFFECTS
  • GESTURAL - BODY, KINESICS, FEELING/AFFECT
  • SPATIAL - LAYOUT, ARCHITECTURE
  • LIGNUISTIC - DELIVERY, VOCAB, LOGOS
  • Authorship - All messages are ‘constructed.’
  • Format - Media messages are constructed using a creative language with its own rules
  • Audience - Different people experience the same media message differently.
  • Content -  Media have embedded values and points of view
  • Purpose - Most media messages are organized to gain profit and/or power.