Obama's personality

• What was one of Obama's first major introductions?

  Democratic Presidential Candidate John Kerry invited Obama to give a keynote speech in the 2004 DNC
• What was Obama's keynote speech called?

  'The Audacity of Hope' (later an autobiography title)
• What did Obama play on in his speech?

  The idea of an American dream, showing an admiration for founding fathers, appealing to white voters
• What else did Obama use to link to his audience?

  Stories of his own personal life and family to create a synthetic personalisation, endearing
• What message did Obama's speech communicate?

  One of unity, using antithesis and negation to create this sense of community and union
• How did Obama's body language (paralinguistic) help to bolster his speech?

  His use of hand movements created an electricity and excitement gaining greater support