Opposition weakness and errors

• What was Clinton's campaign modelled on?

  Bill Clinton's 1992 campaign, failing to use modern technology and the importance of the internet
• What was a new feature which Obama used?

  The use of social media with Facebook, twitter and Youtube being used to connect with young voters- inclusive to all age groups
• How many people signed up to Obama's campaign online?

  Over 450,000
• How much did Obama raise in comparison to Clinton?

  $6.9 million vs Clinton's $4.2 million
• How much was the average donation to Obama?

  $200, but smaller amounts came frequently
• What was Clinton's strategy for raising money?

  She used the old fashioned way of one-time big money doners
• What else inhibited Clinton's campaign?

  Her and her aides were said to be complacent, as they thought she still had a wide edge- it felt inevitable
• What did Clinton's campaign failure to recognise?

  The deep and widespread desire for change, she failed to market herself as a candidate of change being the first female presidential candidate