Campaign strategy

• When did Obama announce he would be a candidate for nomination?

  10th February 2007
• Who was Clinton's chief strategist

  Mark Penn
• What was Penn's strategy called?

  'Path to Victory'
• What did Penn's strategy say?

  Which states she had to win, which states she had to get delegates seated at the DNC and be ahead in the popular vote in the polls and to focus on primaries not caucuses to get more delegates
• What else did Penn suggest?

  A shift to negative campaigning e.g Jeremiah Wright
• What was the issue with Penn's strategy?

  It included too many objectives
• How many objectives of Penn's did Clinton achieve?

  Only 2 out of the 10 outlined
• How did Clinton's messaging shift?

  She initially focused on her toughness, then her human side
• Who was Clinton's campaign manager?

  Patti Doyle
• What were Doyle and Penn considered by other staff?

  To be poor organisers with the damage done by the time Clinton fired Doyle
• What was one issue seen by the Campaign staff?

  Penn was her only pollster while Obama had 4, tracking public opinion
• What was an example of dirty tactics by Clinton?

  They tried to present Obama as un-American yet the tactic backfired
• What did the Clinton campaign try to circulate?

  A picture of Obama in African dress from his 2006 Kenya visit
• How did the Obama campaign combat the dirty tactics?

  They pointed out it was polite to wear traditional clothing of a country one visits
• What did these dirty tactics end up doing?

  Alienated some black voters and white liberals
• What added to the damage of the dirty tactics?

  Bill Clinton who claimed Obama was only winning support as he was black
• What was one of Obama's strengths?

  His focus on America's strengths
• What did Obama emphasise?

  The poor performance of the economy and the high costs of health care, saying he would end economic recession and focus on a decent standard of living for all
• What did Obama use to contrast?

  He contrasted his opposition to the war in Iraq to Clinton's vote in 2002 to authorise the war before she turned on it
• How many caucuses did Obama win?

  14 out of 17
• When did Clinton withdraw rom the nominating contest?

  June 7th 2008
• When was Obama confirmed to be the Democratic candidate?

  On the 27th August 2008
• What was Obama's team called?

  The 'Brain Trust'
• Who was a member of the Obama team?

  Steve Hildebrand
• What did Steve Hildebrand do?

  He was the field operative behind the campaign's grassroots efforts in Iowa
• Who did Hildebrand rely on?

  He relied upon Democratic factions- their 3 ties to women's groups, gay activists and workers
• Who else did Obama hire for his campaign?

  Hired two internet geniuses at the Chicago HQ
• What did the two internet geniuses do?

  They built a state of the art web presence with links to Facebook and Youtube
• What was Hillary's team called?

  'Hillaryland'
• What was Penn seen to be?

  Arrogant, amoral
• What did Penn do?

  He used stats to prove any point which Obama's team called him out for
• How did the divisions caused by Penn show?

  He was banned from HQ
• How much money of Clinton's was Hillary's campaign forced to use?

  $5 million
• When was Hillary's campaign in financial disrepair?

  It was on the edge of bankruptcy after 2 elections