Minority Influence

• Characteristics of Min. Inf.

  Commitment

  Consistancy

  Flexability
• Moscovici?


  Blue slide experiment
• Self- categorisatation theory
• 6 steps of social change?

  Attention

  Consistancy

  Deeper processing

  Augmentation Prinicple

  Snowballing

  Social cyrptoamnesia
• AO3

  wood 1994 meta-analysis of min.inf studies

  consistancy = most eff

  • reliable

  artificial
• Social support ?


  People likely to disobey if dont feel alone
• Locus of control?


  How we percieve events shaping our lives