Business Objectives

• Different business objectives

  • Business survival
  • Profits
  • Return to shareholders
  • Growth of the business
  • Market share
  • Corporate social responsibility
• Business objectives

  The aims or targets that a business works towards
• Measurable objectives


  Quantifiable, allowing progress to be tracked and measured. They provide a concrete indicator of success
• Relevant objectives


  Aligned with broader goals and priorities, contributing meaningfully to the overall mission or purpose
• Specific objectives

  Clear and well-defined, leaving no room for ambiguity. They answer the questions of what, why, who, where, and which
• SMART objectives

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound
• Time-bound objectives


  Have a defined timeframe or deadline for completion, creating a sense of urgency and preventing procrastination
• Achievable objectives

  Realistic and attainable within the constraints of resources, time, and other relevant factors
• 1.      Explain survival as an objective of businesses.

  ·         This is likely to be the key objective of most new business start-ups.

  ·         To survive for the first two years of trading is an important aim for entrepreneurs as there is a high failure rate of new businesses.

  ·         Once the business has become firmly established, then other longer-term objectives can be established.