Strength : two-process model
P - evidence or link between bad experiences and phobias
E - Little Albert study , frightening experience (loud noise whilst playing with rabbit)
E - led to phobia of white fluffy objects (conditioned stimulus) as he showed signs of distress at the sight of these
L - confirms the association between a traumatic experience can lead to the development of a phobia
COUNTERPOINT - doesnt apply to all phobias where the phobic stimulus is not very common