ISI

• What is Informational Social Influnce? (ISI): A motivational force to look to others for guidance in order to be correct

  (Desire to be right)
• what situation does ISI usually occur? Occurs in unfamiliar/ambiguous situations
• What research supports ISI?

  Jenness and Sherif
• What was the aim of Jenness' study? Investigate people's judgements of jellybeans in a jar was influenced by a group discussion
• What was tthe procedure for Jenness' Study? -Individual (private) estimates of jelly beans in a jar

  -Answer was discussed in a large/small group(s)

  -Group estimates created

  -Participants then made second private estimates
• What were the results of Jenness' Study? Second estimate tended to be closer to the group estimate

  
  

  It showed that more people are more liekly to conform in an ambigous situatuon
• What are the Positive Evaluation points of Jenness' study? Lab experiment- High Controls

  Standardised procedure- Replicable

  Quick and cheap research
• What were the Negative Evaluation points of Jenness' study? Lab Experiment- Lacks EV (Can't be generalised)

  Ethics- Deception

  (Counter arguement- less deception than other studies- Practical and ethically sound)