Types of conformity

• What is conformity?

  Yielding to group pressure
• When does Conformity occur? An individuals behaviour and/or beliefs are influenced by a larger group of people.
• Who made reference to three types of conformity?

  Kelman
• What is the weakest form of conformity?

  Compliance
• What is Complaince? An individual maintains their private views but goes along with the majority publicly in order to gain approval
• What is Identification? Public and Private acceptance of majority influence in order to gain acceptance
• What is Internalisation also known as?

  True Conformmity
• What is Internalisation? Individuals genuiely adjust their behaviour and opinions of the group
• How can Internalisation also occur?

  Occurs through minority influence