QUIZ 2

• We can say that media is a communication channel through which news, entertainment, education, data, or promotional messages are disseminated.
• Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet.
• Media is an expression, conveyance or cultivation of information and is an agency for mass communication. (Merriam Webster)
• Media doesn’t necessarily have to be associated with technology that can mass market information
• TYPES OF MEDIA

  1. Print Media

  2. Broadcast Media

  3. New Media
• PRINT MEDIA ● This is a traditional form of media.
• Print media is a paper-based material published in the old-fashioned way of printing.
• In print media, texts and pictures or diagrams are mechanically or digitally impressed on a sheet of paper bound chronologically by using page

  numbers.
• The following are examples of print media:

  1. Books
  2. Newsletter
  3. Newspaper
  4. Magazine
  5. Journal
  6. Brochure
• Book is defined as a number of pieces of paper, usually with words printed on them, which are fastened together and fixed inside a cover of stronger paper cardboard.
• Book contains information, stories, or
• Book is the most traditional type of media which contains information that is arranged topically or by volume
• Books

  These sources of information are found inside libraries and private collections.
• Books are generally more reliable because information in books is validated scholarly.
• Newsletter is a type of bulletin that is periodically issued to members of a community, group or academic and scholastic organization. 
• Newsletter can be in a form of print or electronic document which contains the information regarding the activities and recent information concerning the group.
• Newsletter - It also contains news that is delivered through subscription
• • Newsletter may also be used for advertisement and may also include memorandum or information for both internal and external affairs of the community, group or organization.
• A newspaper, traditionally, is a publication which contains current events
• The contents of newspapers slightly differ from other forms of print media.
• Newspaper serves the purposes of informing, advertising, persuading, and entertaining a wide variety of audiences for a price.
• Magazine is a printed periodical publication following a certain theme.
• TRUE


  Every magazine caters to a specific audience.
• Sometimes, magazines are electronically published, paving the way for e-magazines.
• Etymologically, magazine refers to a collection or a storage of information, in this case, written articles
• Journal


  It is an academic and scholarly publication written by experts of a field.
• true


  we can say that journal focuses on a certain field or expertise.
• From its etymological definition, journal means daily which refers to a daily record of activities.
• However, an academic journal is a permanent and transparent forum for the presentation of ideas and information, scrutiny of a text, and discussion of research.
• One of the simplest ways to promote, advertise, and present information is through brochures.
• Brochure


  It is an informative paper document that is often used for promotion and advertisement that can fashioned to different templates, pamphlets, and leaflets. 
• Brochure

  It is also a document that gives a glimpse of or a short introduction for a company, product, service, organization, or an idea for a whole wide variety of audiences.
• Brochure


  It usually answers the questions, Who are we? What do we do? What can we offer? Or simply answer FAQs
• • In our modern world, broadcast media is the most used medium for information, entertainment, and leisure.
• Broadcast media is also the most expedient medium to transfer and transmit information to a wide variety of audiences.
• • In the traditional sense, broadcast media has a wide spectrum of communication mediums, such as the examples of print media, but it’s modern definition has only three mediums classified as methods.
• Radio is defined as the use of radio waves to carry information and systematically modulating or translating these waves into audible sounds in the original forms of information.
• PROCESS OF RADIO WAVES TRANSMISSION

  • Radio broadcasting needs the information to be converted to radio waves using a transmitter that sends waves to a radio antenna. 
  • The radio receiver then transforms the radio waves into its original message.
• Telegraph is the ancestor or radio.
• • It was used to make long distance communication through sending coded impulses called dots and dashes.