PM theories

• 1. REJECTION OF META NARRATIVES

  challenges modern era of social theories - anti-foundationalist so big stories cant explain PM society as a whole as society is fragmentated with no value consensus and truth is relative

  AO3 - Pm itself is a meta narrative - dismissed itself as having anything to say that is more than valid than anything else
• 2. GLOBALISATION

  increasingly interconnected and global eg. global economy - supranational bodies, international companies produce global products with global culture facilitated by technological changes

  AO3 - hybridity of culture as people pick n mix aspects of culture to create their own identity
• 3. MEDIA CREATES HYPERREALITY

  PM media dominates lives baudrillard - created a hyperreality so difficult to differentiate image and reality - simulance as images appear to reflect images in real world with no reality basis

  AO3 - Pm overemphasise media influence assumes people are passive and easily manipulated
• 4. INDIVIDUALISM

  social and social structures are fragmentated with growing individualism and identities formed by individual choice. baudrillard - 'end of the social' and identities no longer resticted by social factors with ability to pick n mix and become spiritual shopped create DIY cocktail

  AO3 - emphasises construction of identity is more fluid and complex with more choice based on consumer lifestyle and media as identity cant be reduced to simple response of social structure