PR

• What does PR stand for in a business context?

  Public Relations
• In the context of a business, who are the stakeholders of PR?

  Customers, employees, and shareholders
• How does PR differ from advertising?

  PR does not require payment
• What is a method to gain publicity for a new product?

  Run an interview or article feature
• What is one way to communicate financial results to employees?

  Through email or social media
• What are the advantages of public relations?

  • Cost-effective, as it does not require payment
  • Enhanced detail and control over information
  • More credibility perceived as organic and natural
• What are the disadvantages of public relations?

  • Partial control over the narrative
  • Potential costs for hiring PR professionals
  • May not guarantee publication of content
• Why might a business need to hire a PR team?

  To manage public relations effectively
• Why is PR considered a critical part of a promotional strategy?

  It helps manage public perception and communication
• What might affect the suitability of PR for a business?

  The size of the marketing budget
• What is a potential risk when running an interview or article feature?

  The media outlet controls the content narrative