SWOT Analysis

• What is the model of strategic analysis discussed in the video?

  SWOT analysis
• What does SWOT analysis assess in a business?

  Strengths, weaknesses, opportunities, and threats
• What does the acronym SWOT stand for?

  Strengths, weaknesses, opportunities, threats
• What does the top half of the SWOT analysis table represent?

  Internal factors within the business
• What do the bottom half of the SWOT analysis factors represent?

  External factors outside the business
• What is a key aspect to identify in the strengths section of SWOT analysis?

  Competitive advantages that are sustainable
• How can a business identify its strengths?

  By benchmarking against the competition
• What is a key performance indicator mentioned for assessing profitability?

  Operating profit margin
• What does market share indicate in SWOT analysis?

  The proportion of the market held by the business
• What intangible factors might be considered in SWOT analysis?

  Brand strength and customer loyalty
• Why is it important to focus on key aspects in SWOT analysis?

  To avoid listing too many irrelevant points
• What is a potential downside of a poorly conducted SWOT analysis?

  It may lack focus and detail
• How can external factors be perceived in SWOT analysis?

  As opportunities or threats
• What is the strategic challenge regarding threats in SWOT analysis?

  How to defend against them
• What does effective SWOT analysis encourage management to do?

  Focus on key strategic issues
• What is a risk of not updating SWOT analysis regularly?

  It can quickly become outdated
• What are the key components of SWOT analysis?

  • Strengths: Internal advantages
  • Weaknesses: Internal disadvantages
  • Opportunities: External favorable conditions
  • Threats: External unfavorable conditions
• What are the strengths and weaknesses of SWOT analysis?

  Strengths:

  • Considers both internal and external factors
  • Logical and easy to understand
  • Focuses on key strategic issues

  
  

  Weaknesses:

  • Can lack focus if too detailed
  • Less useful if done by decision-makers
  • May become outdated quickly