Rundown Office Block - Experiment 10:

• Research was conducted in a rundown office block, moved from the prestigious setting of Yale University, participants informed the research was by Research Associates of Bridgeport for commercial industry
• Experiments conducted in sparsely furnished 3-room office suite; obedience levels dropped to 48%
• Participants in the original experiment credited Yale University's integrity for their confidence; Milgram said the less reputable context decreased the legitimacy of the study in the minds of the participants