week3

• Evaluating Messages and Images

  • Critical reading involves posing pertinent questions, noting significant features, examining relationships, and considering credibility.
  • Critical reading extends beyond written texts to visuals, sounds, and spoken texts.
  • Visual literacy involves decoding, interpreting, creating, questioning, challenging, and evaluating visual texts.
  • Critical evaluation of messages and images involves considering writer, purpose, audience, content, and context.
• Visuals in Texts

  Key Points:

  • Visual images help readers understand text and make meaning.
  • Visual literacy is crucial for understanding texts produced in combination with words and images.
  • Evaluating visual texts involves interpreting intended meaning, purpose, form, structure, and socio-cultural context.
• Guidelines for Visual Analysis

  Key Points:

  • Critical evaluation of images involves assessing quality, reliability, and appropriateness.
  • Visual analysis includes considering content, visual elements, context, image, and technical quality.
  • Questions for evaluating images: What do you see? What are the most important visual elements? What is the purpose? What might have motivated the artist? Who is the intended audience? What information does the artist want to convey? Create a caption or tagline for the image.
• Week 3: Multimodality

  Key Points:

  • Multimodality integrates different modes of texts to create meaning and convey messages.
  • Multimodal texts can be delivered via various media or technologies, including live, physical, or digital formats.
  • Multimodal teaching approaches utilize different media such as photos, electronic magazines, electronic books, mobile web, and video.
  • Electronic text is more complex than static printed text due to contextual, movement, and surrounding elements.