Available Means the percentage chance that if a buyer wants to try the Product, the effort to find it will be successful; often “percent of stores That stock it.”
Potholes - One critical skill of product developers is the ability to anticipate major difficulties.
Surrogates - The timing of factual information does not often match our need for it.
Middle line - The accumulation of costs or expenditures on a typical new
Product project from its beginning to its full launch.
