social learning theory

• Bandura


  -agrees all behaviour is learnt

  -observational learning is important

  -for learning to take place must imitate 'models' behaviour
• imitation of model more likely to happen if

  -identify with model

  -believe they have ability to imitate behaviour

  -positive consequences for behaviour

  -vicarious reinforcements
• vicarious reinforcement


  -see model rewarded for certain actions
• Bandura created bridge between learning theory & cognitive theory
• 4 mediational processes that enable learning

  -attention

  -retention

  -motor reproduction

  -motivation
• attention 


  -perceive & attend to significant features of modelled behaviour
• retention 


  -produces modelled behaviour

  -individual must code info into long term memory
• motor reproduction


  -observer must be able to reproduce model's behavioue
• motivation


  -observer expects to receive positive reinforcements for modelled behaviour