Social survey

• Examples :

  • Written questionnaires – post / email
  • Self completed questionnaires
  • e.g. Census
  • Pre set questions
  • Mainly closed + coded
• Examples :

  • Interviews – face to face / telephone
  • Structured – Formal + similar to questionnaires.
  • Standardised – words / tone / order
  • Unstructured – Informal discovery interviews
  • Freedom to vary questions + pursue lines of interest
• Types of question :

  • Closed – ended questions
  • Limited range
  • Often pre coded
  • Open- ended questions
  • Free
  • No pre selection boxes