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Sociology
Research methods
Experiments
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Created by
Jasmine Bradshaw
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Cards (12)
Field:
Research takes place in a
natural
setting but the researcher is
manipulating
the variables
Strengths of field:
External validity
compared to lab experiments
Large
scale reliability
Can establish
cause
and
effect
Limitations of field:
Impractical
for some situations
Not all
variables
can be controlled
Experimental
effect
Access
problems
Can have
deception
+
harm
Example studies of field:
Rosenthal
and
Jacobson
- Pygmalion in the classroom
Bandura
- social learning through imitation
Rosenthal + Jacobson - Pygmalion in the classroom :
Teacher expectations
influence
pupil performance
Pygmalion effect =
positive
expectations influence
performance positively
Laboratory :
Research takes place in an
artificial
setting + the variables are
manipulated
by the researcher
Strengths of laboratory:
High
reliability
Can establish
cause
+
effect
Informed
consent
is gained
Easy to
analyse
the data
Limitations of laboratory:
Artificial environment
Small sample size
Impractical
for some situations
Not all
variables
can be
controlled
Example studies of laboratory:
Milgram
- study of
obedience
Harvey +
Slatin
- teacher expectations +
social class
Charkin
- teacher
labelling
Charkin - teacher labelling:
conducted research with a sample of
48
university studetns who each taught a lesson to a
10
year old boy
1 third told boy =
intelligent
1 third =
low
IQ
1 third = told
nothing
found that those in the high expectancy group made more eye contact + used more encouraging body
language
than the
low
expectancy group
Harvey + Slatin - teacher
expectations
+
social
class:
Lower class = objects of negative teacher
expectations
Teacher evaluations significantly related to perceived student
socioeconomic
status
Milgram
- study of obedience :
Obedience
measured by the level of shock the participants were willing to deliver
While many became
agitated
, distraught and
angry
they continued to follow orders till the end