Social change

• What is social change?

  Changing society's beliefs, attitudes, and behavior
• What is minority influence?

  A crucial part of bringing about social change
• What are the steps in the process of minority influence on social change?

  1. Drawing attention to the issue
  2. Consistency of belief is essential
  3. Cognitive conflict created
  4. Augmentation principle shows commitment
  5. Snowball effect increases viewpoint change
• Why is consistency of belief essential in minority influence?

  It strengthens the minority's position and impact
• What is cognitive conflict in the context of minority influence?

  Conflict between majority beliefs and minority advocacy
• What does the augmentation principle signify?

  Minority suffering amplifies their commitment
• What is the snowball effect in social change?

  Gradual increase in majority adopting minority views
• What is social cryptoamnesia?

  Forgetting the minority's role in social change
• How does majority influence function in social change?

  It maintains social order through immediate compliance
• What is the difference between minority and majority influence?

  Minority leads to fundamental belief changes
• What is conversion in the context of minority influence?

  Adoption of new ideas into mainstream practices
• What roles do conformity and obedience play in social change?

  • Conformity: Maintains belief once minority becomes majority
  • Obedience: Upholds change through new laws
• How can minorities increase their chance of influencing social change?

  By using consistency, flexibility, and commitment