Micro

• The internal business environment- the business itself
• Full Control
• Components of the Micro Env

  Vision and Mission Statement

  Goals and Objectives

  Organisational Structure

  Organisational Resources

  Organisational Culture

  The 8 Business Functions

  The 4 Resources
• 8 Business Functions

  General Management

  Finance

  Public Relations

  Marketing

  Production

  Purchasing

  Human Resources

  Administration
• The 4 Resources

  HR

  Physical

  Financial

  Technological
• The 7's Ps of Marketing

  Product

  Price

  Place

  Promotion

  People

  Process

  Physical Evidence
• Business owners and managers have a great deal of control over the internal/micro environment of business, which covers day-to-day decisions.  They choose the suppliers they purchase/which employees they hire/the products they sell, and where they sell those products.  They use their skills and resources to create goods and services that will satisfy existing and prospective customers.
• Human Resources

  Staff
• Physical Resources

  • building, machines, equipment
• Financial Resources

  • Funds and assets that finance an organisation
  • Wages/Salary, Capital
• Technological Culture

  • Computers, software, websites
• Organisational Culture

  • Values, beliefs, attitude, systems, rules that outline and influence employee behaviour
• Types of Unemployment

  • Frictional> left to find a better job
  • Seasonal> due to seasonal trends
  • Cyclical> due to contraction in economy
  • Structural> the jobs available to do match the skills of the unemployed