Market

• External Environment of Business
• Components of the Market Env


  Customers/ Consumers

  Suppliers

  Intermediaries

  Competitors

  Civil Society
• Civil Society

  CBOs, NGOs, Regulators, Strategic Allies, Unions
• No control, but influence
• Porter's 5 Forces

  1. Power of Buyers
  2. Power of Suppliers
  3. Threat of existing competition
  4. Threat of new entrants
  5. Threat of substitute products
• Challenges of Market