Macro

• Components of Marco Env

  (P^2E^2STLE)

  Social

  Political

  Legal

  Economic

  Technological

  Physical

  Global/ International Env.
• External Environment
• No control
• Challenges in Macro-economic policies: - Inflation - Unemployment - Interest rates
• Ways to be involved with Macro Environment

  • Create jobs
  • CSR programmes
  • Export Markets
  • Scientific Research
  • Bargaining/ lobbying
  • public partnerships
  • provide infrastructure
  • Education/ training programmes
• CSR: Corporate Social Responsibility
• CSR: Corporate Social Investment