Conformity - Types and Explanations

• Types of conformity

  Internalisation - Deep, public and private change

  Identification - Moderate change, public change sometimes private

  Compliance - Superficial / weak change
• Informational social influence (ISI)

  The desire to be correct

  Occurs in new situations
• Normative social influence (NSI)

  What the socially acceptable answer is

  In situations with a fear of rejection