Platform Mediated Networks

• what are networks?

  • a system of inter-connected nodes. these nodes can be people, places, companies, or things
  • in platform mediated networks, the nodes are called network users
• network users are independent actors who participate in a network in order to interact with each other
• platform mediated networks

  • network users access a common platform that facilitates their interactions
  • users rely on a platform when doing so is more efficient than unmediated bilateral dealings
• platforms: subset of components and rules employed by users in most of their transaction
• components: hardware, software, services
• rules: technical standards, protocols for information exchange, policies, and contracts that govern transactions
• how does eBay components work?

  • browser and internet access
  • website design
  • bid tracking software
  • shipping services
  • links to paypal
• how does eBay rules work?

  • registration requirements
  • dispute resolution processes
  • feedback system
  • policies for bidding
• platform mediated networks do not necessarily encompass:

  • physical networks
  • social networks
  • supply networks comprised of large firms and their most committed suppliers and customers