Lesson 3

• Content analysis


  Research method used to identify patterns in recorded communication by systematically collecting data from a set of texts which can be written, oral, or visual
• Contextual analysis

  Systematic analysis of contextual user work activity data gathered in contextual inquiry to understand the work context for a new system to be designed
• Perspective Analysis


  Detailed examination of a person’s point of view or outlook on a given topic
• Content analysis is a research tool used to determine the presence of certain words or concepts within texts or sets of texts
• Researchers quantify and analyze the presence, meanings, and relationships of words and concepts in texts to make inferences about the messages within the texts, the writer(s), the audience, and the culture and time
• Types of texts for content analysis

  • Books, newspapers, magazines, speeches, interviews, web content, social media posts, photographs, films
• Types of texts broadly defined

  • Books, book chapters, essays, interviews, discussions, newspaper headlines, articles, historical documents, speeches, conversations, advertising, theater, informal conversation
• Types of texts in a single study

  • Student and teacher interviews, writing journals, classroom discussions, lectures, out-of-class interaction sheets
• To conduct content analysis, texts are coded or broken down into manageable categories on various levels such as word, word sense, phrase, sentence, or theme, and then examined using conceptual analysis or relational analysis
• Contextual analysis involves the systematic analysis, identification, sorting, organization, interpretation, consolidation, and communication of contextual user work activity data gathered in contextual inquiry for the purpose of understanding the work context for a new system to be designed
• Perspective Analysis is a detailed examination of a person’s point of view or outlook on a given topic
• Example: BUHAY NI RIZAL
• Content analysis of BUHAY NI RIZAL

  1. Full name of Jose Rizal

  2. Birthday of Jose Rizal

  3. Biography of Jose Rizal

  4. The Young Rizal’s life

  5. Rizal’s Education: A man of many professions

  6. The Women in the life of Jose Rizal

  7. Works and life of Jose Rizal: Where He Awakened the Filipinos

  8. Death of Jose Rizal
• What's inside the Video

  • Full name of Jose Rizal
  • Birthday of Jose Rizal
  • Biography of Jose Rizal
  • The Young Rizal’s life
  • Rizal’s Education: A man of many profession
  • The Women in the life of Jose Rizal
  • Works and life of Jose Rizal: Where He Awakened the Filipinos
  • Death of Jose Rizal
• Jose Rizal was born to an affluent family with Doῇa Teodora Alonso Realonda and Don Francisco Mercado being his parents
• Jose Rizal grew up in what was said to be the first stone house in Calamba, Laguna
• The Mercados, Jose Rizal's family, were among the richest in Calamba
• Rizal's boyhood was typical, similar to other kids his age
• Jose Rizal's education started at home with his mom and aunt as his first teachers
• Jose Rizal learned the alphabet from his mother at the age of 3 and could read and write at age 5
• Works of Jose Rizal: Where He Awakened the Filipinos

  • Noli Me Tangere (Touch Me Not)
  • El Filibusterismo (The Reign of Greed)
• Rizal believed the pen was mightier than the sword


  He was very vocal of his opinions against the Spaniards and through his writings, he exposed corruption and malpractices
• Rizal was exiled to Dapitan, Mindanao for allegedly instigating sedition


  He was also held in Manila, where he was sentenced to death for allegedly supporting a brewing revolution against Spanish rule
• The works of Rizal may have ended his life but it began a new life for the Filipino
• The Jose Rizal history is something worth remembering