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• MEDIA


  Channels or ways we use to transmit or communicate messages; communication tools
• Types of Media

  • PRINT Media
  • BROADCAST Media
  • NEW Media
• PRINT Media


  Consisting of paper and ink, reproduced in a printing process that is traditionally mechanical
• PRINT Media

  • Newspapers: The Philippine Star, Philippine Daily Inquirer, Manila Bulletin
  • Books: Fantastic Beasts and Where to Find Them, Life of Pi, Ilustrado
  • Magazines: TIME Magazine, Chalk, Good Housekeeping
• Kinds of Print Media

  • TEXT MEDIA - A simple and flexible format for conveying ideas, whether handwritten or printed
  • VISUAL MEDIA - Pictures, photos, images, and graphics used to channel communication using the sense of sight
• Printed Text Media


  • books, textbooks, magazines
• TYPOGRAPHY


  Refers to the art and technique of arranging the visual component of the written word; features textual designs with optical illusions to improve readability and help convey meaning
• GRAPHIC DESIGN


  Refers to the process of visual communication that organizes and presents information creatively for a particular purpose
• BROADCAST Media


  Reaches target audiences using airwaves as the transmission medium (radio and television)
• BROADCAST Media

  • Television shows: TV Patrol (news program), How I Met Your Mother (sitcom), Tonight with Arnold Clavio (talk show)
  • Radio programs: The Morning Rush (entertainment program), Radyo Balita (news program)
• Kinds of Broadcast Media

  • AUDIO MEDIA - Uses audio or voice recording as a medium in the delivery of information to appeal to the auditory sense
  • MULTIMEDIA - Concerned with computer-controlled integration of different media types where every information can be stored, communicated, and handled digitally
• Broadcast Media


  • tv, radio
• NEW Media

  Term used to integrate the different technologies emerging on one digital platform to organize and distribute content
• NEW Media

  • Blogging platforms: Wordpress, Tumblr
  • Social media: Facebook, Instagram, Snapchat, Twitter
  • Streaming media sites: YouTube, Spotify
  • Streaming subscription services: Netflix, Hulu
• NEW Media

  • Podcasts
  • Websites
  • Social Media Platforms
• MEDIA CONVERGENCE


  The merging of different equipment and tools for producing and distributing news through digitization and computer networking
• Henry Jenkins: '"convergence is a word that manages to describe technological, industrial, cultural, and social changes."'
• Jenkins' Types of Convergence

  • Technological convergence
  • Cultural convergence
  • Organic convergence
  • Global convergence
  • Economic convergence
• TECHNOLOGICAL CONVERGENCE


  The lines of traditional media types blur as technology makes it possible for media content to be supported on media types and platforms
• CULTURAL CONVERGENCE


  Includes aspects like the "flow" of stories from one format to another and participatory culture
• ORGANIC CONVERGENCE


  Also known as social convergence or "media stacking", it happens naturally in a world filled with diverse media types
• Organic Convergence


  The natural outcome of a world filled with diverse media types, also known as social convergence or "media stacking"
• Organic Convergence


  • Using a smartphone to send messages or browse the Internet while watching television, or reading a newspaper while a radio program plays in the background
• Global Convergence

  An effect of media bridging the gap between geographically distant cultures and peoples, leading to cultural influence
• Global Convergence

  • "Hollywood" inspiring similar film styles in India (Bollywood) and Nigeria (Nollywood)
• Catchy names for movie industries around the world

  • Dhallywood
  • Follywood
  • Lollywood
  • Ghollywood
  • Swahiliwood
  • Riverwood
  • Chinawood
  • Chollywood
  • Aussiewood
  • Hallyuwood
• Themes commonly explored in movies from different film industries

  • Dhallywood - Portrayal of Bangladeshi culture and social issues
  • Follywood - Storytelling (folklore and mythology) and cinematography
  • Lollywood - Featuring colorful musicals and traditional themes
  • Ghollywood - Rich storytelling and diverse representation of Ghanaian culture
  • Swahiliwood - Reflecting the region's cultural diversity
  • Riverwood - Political corruption, youth empowerment, cultural diversity, environmental issues
  • Chinawood - Chinese history and mythology, martial arts, romance, fantasy, epic dramas, modern urban life
  • Chollywood - Indigenous culture and traditions, historical events, social inequality, environmental conservation, identity crisis
  • Aussiewood - Showcasing Australia's landscapes and cultural identity
  • Hallyuwood - Korean history, romantic melodramas, action thrillers, societal issues, family dynamics, supernatural elements
• Economic Convergence


  The linking of companies and businesses to media, leading to profitable ventures and parent companies having stakes in various media industries
• Economic Convergence

  • Rupert Murdoch's News Corporation having stakes in cable television, broadcasting, book publishing, and film
• Fields and Examples of convergence

  • Communication - Social networks such as Facebook, Instagram
  • Education - Learning Management Systems such as Moodle, Google Classroom
  • Advertising - Digitized print ads across different platforms
  • News - News agencies such as CNN, Inquirer
  • Entertainment - Multimedia personalities such as Oprah, Kanye West, Vice Ganda
• Information


  Processed data and/or knowledge derived from study, experience, instruction, signals, or symbols
• Sources of Information

  • PRIMARY - Original, uninterpreted, or first-hand material created by the person(s) involved in an activity or an event
  • SECONDARY - Information obtained through the analysis, interpretation, and evaluation of primary source materials
  • TERTIARY - Involves information that collects, organizes, and summarizes primary and secondary source materials
• Primary Source


  Information provided by the person(s) involved in an activity or an event
• Secondary Source


  Information obtained through the analysis, interpretation, and evaluation of primary source materials
• Tertiary Source


  Information that collects, organizes, and summarizes primary and secondary source materials
• Indigenous Media


  A form of media conceptualized, produced, and circulated by indigenous people for communication, cultural preservation, artistic expression, political self-determination, and cultural sovereignty
• Indigenous Media

  • Folktales
  • Folk Songs
  • Folk Dances
• Library

  A place and a means of access to information, ideas, and works of imagination
• Kinds of Library Services

  • User Services
  • Technical Services
  • Computer Services
  • Administrative Services
• Classifications of Libraries

  • School Libraries
  • Academic Libraries
  • Public Libraries
  • Special Libraries