shesh

• Opportunity


  Set of circumstances that makes it possible to do something
• Challenges


  Something new and difficult which requires great effort and determination
• Power


  The capacity or ability to direct or influence the behavior of others or course of events
• Social


  • Any website that allows social interaction is considered a social media site, including social networking sites
  • Freedom of expression, communication, and tourism
• Political

  • Form of communicating that facilitates the production, dissemination, and exchange of political content on platforms and within the network
  • New around the clock, the impact of polls, direct interaction with politicians
• Social Media Misuse Consequences

  • Leads to sexual harassment, criminal offense, unlawful discernment, etc
• Child Pornography


  • An offense under the criminal act of 1958
  • A publication, photograph, computer game, or film that represents the sexual activity of any person under the age of 18 is termed child pornography
• Stalking


  • Under the crimes act 1958, stalking is mentioned as a criminal offense
  • This happens when an individual gets into the course of conduct with the idea to harm the opponent physically or mentally
• Privacy Loss


  • One of the greatest problems faced these days
• Time Depletion


  • Social media takes up a lot of students’ time and is addicting
  • The digital entertainment survey of 2008 in Great Britain mentions that about ⅓ of students under age 15-19 allocate less time for homework and more time on social media sites
• Massive Open Online Content (MOOC)


  • An online course, content, or other resource aimed at unlimited participation and made available in an open access forum using the web
• Wearable Technology


  • Electronics that can be worn on the body, either as an accessory or as part of material used in clothing
• Ubiquitous Learning


  • Learning is anytime and anywhere
  • Something that people cannot escape from because society is full of information, ready to be consumed
• Virtual Reality


  • Removes people from the real world and fully immerses them in a virtual world using a head-mounted display or headset
• Augmented Reality


  • Enhances, or augments, the real world with digital information
• Mixed Reality


  • Blends imagination and reality so that users can both see and interact with the real world and the virtual environment simultaneously
• Advertising Media


  • A wide range of channels aimed at promotion
  • Brands use various advertising media to communicate their message to potential customers
• Why is advertising in the media important?
• Types of Advertising Media

  • Offline advertising media include the following channels:
  • Newspaper advertising
  • TV advertising
  • Radio advertising
  • Leaflets and flyers
  • Brochures
  • Posters
  • Direct mail
  • Business cards
  • Different types of guerrilla marketing (ambush marketing, ambient marketing, undercover marketing, experiential marketing)
• Programmatic Advertising
• Targeted Online Ads
• Artificial Intelligence (AI)
• Mobile-First Advertising Strategy
• OmniChannel Advertising
• Visual Advertising