market pull and technology push

• • Market pull: When there is a demand for the product from consumers.
• • Technology push: When new technologies, materials and manufacturing methods are used in products and then ‘pushed’ onto the market.
• • Technology push: When new technologies, materials and manufacturing methods are used in products and then ‘pushed’ onto the market.
• • Technology push – when touchscreen technology became available, this was added to mobile phones and resulted in the development of electronic tablets.