Behaviour modification/shaping
Shaping, or behaviour-shaping, is a variant of operant conditioning. Instead of waiting for a subject to exhibit a desired behaviour, any behaviour leading to the target behaviour is rewarded.
For example, Skinner (1904-1990) discovered that, in order to train a rat to push a lever, any movement in the direction of the lever had to be rewarded, until finally, the rat was trained to push a lever.
Once the target behaviour is reached, however, no other behaviour is rewarded. In other words, the subject behaviour is shaped, or moulded, into the desired form