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Topic 3
Making Marketing decisions: Using the Marketing Mix
Product decisions
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New Product Development
Topic 3 > Making Marketing decisions: Using the Marketing Mix > Product decisions
4 cards
Product Life Cycle
Topic 3 > Making Marketing decisions: Using the Marketing Mix > Product decisions
10 cards
Boston Matrix
Topic 3 > Making Marketing decisions: Using the Marketing Mix > Product decisions
33 cards
Value of product portfolio analysis
Topic 3 > Making Marketing decisions: Using the Marketing Mix > Product decisions
11 cards