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Making Marketing decisions: Using the Marketing Mix
Product decisions
Value of product portfolio analysis
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What is a Product Portfolio?
Topic 3 > Making Marketing decisions: Using the Marketing Mix > Product decisions > Value of product portfolio analysis
4 cards
What is Product Portfolio analysis?
Topic 3 > Making Marketing decisions: Using the Marketing Mix > Product decisions > Value of product portfolio analysis
5 cards
Cards (11)
Benefits of Product Portfolio Analysis:
Does not take account of
environmental
factors
Has little or no
predictive
value
Benefits of Product Portfolio Analysis:
Does not take account of
environmental
factors
Has
little
or no
predictive
value
See all 11 cards