MIL

• Media and Information Literacy

  Accentuates an individual’s capacity to execute fundamental human rights using any kind of media platform and the right to access information responsibly
• Media and Information Literacy


  • Necessary skills that allow a person to interact using different media platforms and access information globally
• Media

  Combination of physical objects used to communicate or mass media communication through physical objects
• Media


  • Any physical objects used to communicate media messages
  • Source of credible sources
• Communication

  Affected by media and information due to technological advancements and availability of different communication services
• Communication


  Act or process of using words, sound, signs, or behaviors to express or exchange information, ideas, thoughts, feelings, etc.
• Media Literacy


  The ability to apply critical thinking skills to messages, signs, and symbols transmitted through mass media
• Technology Literacy


  The skill of an individual to manipulate technology independently or with assistance to use technology efficiently and ethically
• Technology Literacy

  • Responsible means of using various technological tools to acquire and give information
• EXTRA – single broadsheet of newspaper
• 3Rs - subjects before are reading, writing, and arithmetic
• Information

  Broad term covering data, knowledge derived from study, experience, or instruction, signal, or symbol
• In the media world, information is often used to describe knowledge of specific events or situations gathered or received through communication, intelligence, or news
• Information Literacy

  The ability to recognize when information is needed, locate, evaluate, effectively use, and communicate information in various formats
• Big 6 Approach to measure Information Literacy skills of learners by Eisenberg and Berkowitz (1988)
• Technology


  The science in industry, engineering, etc., to invent useful things or solve problems
• Technology

  • Traditional telephones, Smartphones
  • GPS used to search a particular place using a mobile phone
  • Email used to send messages to the editor
  • SNS - Social networking sites like Facebook, Twitter, etc.
  • Phablet - Phone + Tablet
• Destruction of the first tower of the Twin Tower in NYC

  SEPTEMBER 11, 2001
• Postage Stamp or Telephone used by OFW to message their families (70s-80s)
• Cassette tapes used by families in the Philippines to record songs/messages then sent through the post office to give to their loved ones (70s-80s)
• Snail Mail - if one wishes to react to an article in the past, her letter would take a day or 2 to process
• Email used to submit applications for employment, company replies, etc.
• Information Dissemination before was oral and written
• Flint stone - most suitable stone for cutting and scraping during the prehistoric era
• Internet users who are actively engaging on social media: 75% active, 89% between 18-29 years old, 60% users are 50-60 years old, 43% aged 65 and up
• Fire - most significant contribution of man, discovered by the Peking man 500,000 years ago in China
• Jargons with the influence of SNS, new jargons surfaced like "Selfie", "hashtag"
• Information becomes worthless if consumers do not have adequate understanding on filtering what is needed for a certain circumstance
• Technology and Media Literacy are directly related


  Media literacy is knowing the right channel, while technology literacy is using the right tool designed to let media do its purpose
• Consumers do not have adequate understanding on filtering what are needed for a certain circumstance
• Technology and Media Literacy


  Directly related
• Media literacy

  Knowing the right channel
• Technology literacy


  Using the right tool designed to let media do its purpose
• • Radio was invented
  • Broadcast
  • Television (Local and international News)
  • Internet

  20th Century
• Early Years of Technology (Pre-Historic)


  • The early tools during the prehistoric Era were fashioned for two basic purposes—cutting and scraping
• Industrial Age started during the 18th century in European Countries
• Media during Pre-Historic focused on oral communication shared and understood by a particular community
• Prehistoric Communication was limited to a particular group
• Developed sounds to make meaningful messages
• Oral Communication became the primary medium of communication