being persuasive

• Persuasion


  The art of influencing people's attitudes, beliefs, and behaviors through effective communication and argumentation
• Manipulation


  Involves using deceptive tactics to control or exploit others for personal gain
• The AIDA model


  A widely used framework in marketing and advertising that outlines the stages a consumer goes through when making a purchasing decision
• The AIDA Model

  1. Attention

  2. Interest

  3. Desire

  4. Action
• Persuasion


  • Understanding your audience
  • Crafting a compelling message
  • Delivering it effectively
• Effective persuasion


  • Developing persuasive arguments supported by evidence, logic, and emotion
• Principles of credibility, likability, and trustworthiness

  • Credibility
  • Likability
  • Trustworthiness
• Marikit Tara Alto Uychoco: 'The world we live in is filled with people, products, and movements that aim to persuade individuals and groups toward their own ends<|>The truth is, many of the arguments and positions that we are given can be unreasonable, deceitful, or just plain wrong'
• Marikit Tara Alto Uychoco: 'The world we live in is filled with people, products, and movements that aim to persuade individuals and groups toward their own ends'
• The best weapon in a chaotic society is your mind
• How to build a Position

  1. Explore

  2. Brainstorm

  3. Create Assertion

  4. Gather the Evidence

  5. Have credible resources

  6. Refine the Argument

  7. Prepare for the Opposition
• Manipulation involves using deceptive tactics to control or exploit others for personal gain.
• Persuasion involves attempting to change someone’s

  beliefs, attitudes, or behaviors through honest and transparent communication.
• Credibility - refers to the perceived expertise, knowledge, and trustworthiness of the communicator
• Likability - refers to the degree to which the audience finds the communicator or message appealing, relatable, and enjoyable
• Trustworthiness reflects the audience's confidence in the communicator's integrity, reliability, and sincerity
• Assertions are opinions that people may or may

  not agree with. They are not general truths, instead they are position on

  an issue.
• 3 Parts of an argument

  • assetion