memory capacity is the amount of information that can be stored in the short term memory
contextual clues are a reminder of a time and place memory was first encoded
memory capacity:
sensory= 1-2 seconds
STM= 30 seconds
LTM= unlimited
short term memory can be improved by:
rehearsal
chunking
long term memory has an infinite storage capacity, but forgetting occurs over time due to decay or interference.
encoding STM to LTM:
shallow -> rehearsal + organisation
deep -> elaboration of meaning
the serial position effect in STM is better recalled in the beginning (rehearsal) and end (info still in STM + not yet displaced) rather than the middle where its poorly recalled and easily displaced