CODE OF CONDUCT - Tells what to do and what not to do for the welfare of society
BASED ON MORAL AND SOCIAL VALUES - Contains moral and social principles of conduct for businessmen
GIVES PROTECTION TO SOCIAL GROUP - Provides protection to different social groups such as consumers, employees, small businessmen, government, shareholders, creditors, and other stakeholders
PROVIDES BASIC FRAMEWORK - Suggests legal, social, immoral, economic, and cultural limits within which business has to be operated
VOLUNTARY ACCEPTANCE FOR ENFORCEMENT - Business ethics must be like self-discipline. It must not be enforced by law. It should come from the businessmen
REQUIRES EDUCATION AND GUIDANCE - Businessmen must be given proper education and guidance before introducing business ethics. They must be motivated to follow ethical business practices
RELATIVE TERM - Changes from one business to another and from one country to another. What is considered as good in one country may be taboo in another country
NOT AGAINST PROFIT MAKING - Business ethics is not against fair profit making. However, it is against profiteering by cheating and exploiting consumers, employees, or investors