seo

• SEO is the process of improving your website's visibility on search engines.
• search engine gives more priority to page rank.
• Off-page SEO includes backlinks.
• backlinks are of 2 types namely do-follow and No-follow.
• DA - Domain Authority

  PA - Page Authority

  DR - Domain Rank

  PR - Page Rank
• tools for checking backlinks are Semrush, Ahrefs, and Mangools linkminer.
• for page rank, check page ranker is used.
• Google My Business is used to optimize local SEO.
• Near Me SEO

  • Reviews/Ratings
  • Traffic
  • Location
• This section can change according to the location on Google My business.

  
• N- Name

  A - Address

  P - Phone number
• Search Engine Optimization (SEO)


  A crucial aspect of digital marketing that focuses on optimizing a website's visibility in search engine results
• Keywords


  The terms or phrases that users enter into search engines when looking for information
• Key SEO concepts

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Content Quality
  • User Experience (UX)
  • Local SEO
  • Analytics and Monitoring
• On-Page SEO


  Optimizing individual pages on your website to make them more search engine-friendly
• Off-Page SEO


  Activities outside your website that impact its search engine rankings
• Technical SEO


  The technical elements of your website that affect search engine rankings
• Content Quality


  Creating high-quality, informative, and engaging content is crucial for SEO success
• User Experience (UX)


  A positive user experience is essential for SEO
• Local SEO


  Optimizing for local search is vital for businesses with a physical location
• Analytics and Monitoring


  Using tools like Google Analytics to track website traffic, user behavior, and other key metrics
• Algorithm


  A set of rules or a formula used by search engines to determine the relevance and ranking of web pages in search results
• Backlink


  A hyperlink from one website to another. Search engines use backlinks as a measure of a site's authority and credibility
• SERP (Search Engine Results Page)


  The page displayed by search engines in response to a user's query
• Keyword


  A specific word or phrase that users enter into a search engine when looking for information
• Long-Tail Keywords


  Longer and more specific keyword phrases that typically have lower search volume but can be more targeted and easier to rank for
• Meta Tags


  HTML tags that provide information about a web page to search engines

  
• Crawling


  The process by which search engine bots systematically browse and index web pages on the internet
• Indexing


  The process of storing and organizing the information collected by search engine crawlers
• Robots.txt


  A file placed on a website to instruct search engine bots which pages or sections should not be crawled or indexed
• XML Sitemap


  A file that lists all the URLs of a website and helps search engines understand its structure, making it easier for them to crawl and index content

  
• Canonical URL


  The preferred URL of a page when there are multiple versions of the same content
• Alt Text


  Descriptive text added to an image HTML tag. It helps search engines understand the content of images and is crucial for accessibility

  
• PageRank


  An algorithm used by Google to assign a numerical weight to each element of a hyperlinked set of documents, with the purpose of measuring the relative importance within the set

  
• Anchor Text


  The clickable text in a hyperlink. Search engines use anchor text to understand the context and relevance of the linked page
• 404 Error


  A standard HTTP response code indicating that the server did not find the requested page

  
• Duplicate Content


  Identical or substantially similar content that appears in more than one location
• Local SEO


  Optimization strategies focused on improving a website's visibility in local search results
• Mobile Optimization


  Ensuring that a website functions and displays properly on mobile devices
• Page Speed

  The time it takes for a web page to load