Types of data

• What type of data is qualitative?

  Descriptive, word-based data
• What is a key characteristic of qualitative data?

  It provides rich detail and deeper insight
• What is a disadvantage of qualitative data?

  It is hard to analyze and subjective
• What type of data is quantitative?

  Number-based data
• What is a key advantage of quantitative data?

  It is easy to analyze
• What is a disadvantage of quantitative data?

  It lacks depth
• What is primary data?

  Data collected by the researcher first-hand
• What is a key advantage of primary data?

  It is specific to the study and has high control
• What is a disadvantage of primary data?

  It is time-consuming and costly
• What is secondary data?

  Data already collected by others
• What is a key advantage of secondary data?

  It is quick and cheap to obtain
• What is a disadvantage of secondary data?

  It may be outdated or irrelevant