Techniques of Neutralisation: these techniques don't deny the event has occurred, but they seek to impose a different construction of the event. E.g. Cohen argues that 'war on terror' was used by the US to justify its coercive interrogation practices. Including: hooding, shaking, sleep deprivation, stress positions, and water boarding (simulated drowning). US claimed these weren't torture, only merely inducing stress, Cohen sees this as a neutralisation technique aimed to normalise torture.