Sport as big business

• ABS 2003 - 4: Australian households spent $6.3 billion on sports products
• everyday athletes as consumers
• to ensure sales; new products, fashions and technologies
• growth in modern sports also resulted in a growth of costs
• e.g. CBS, Foxtel and NBC pay $2 billion to broadcast the Super Bowl
• Kerry Packer:

  • changed colour of the uniforms to make it easier to watch cricket
  • put lights in stadiums so they could play at night so people could attend
  • they capitalise on the rivalries between nations
  • tiered seating and corporate boxes
  • stadiums branded by their sponsors (Accor stadium)