Blinded by the light

• "Blinded by the Light" (2019) tells the story of Javed Khan inspired by Bruce Springsteen to become a writer
• Production company of "Blinded by the Light" is Bend It Networks
• Gurinder Chadha OBE is the director of "Blinded by the Light"
• Paul Mayeda Berges is the screenwriter of "Blinded by the Light"
• "Blinded by the Light" aims to deliver moving, inspiring, and commercial films to a global audience
• "Blinded by the Light" provides a reminder of shared humanity and the power of music
• Production costs of films are often spread across various companies to reduce financial impact
• Ingenious Media is one of the largest independent investors in the UK's creative sector
• Levantine Films is an independent motion picture company based in America
• Cornerstone provides the link between creative vision and global commercial success
• Rakija Films is credited as a producer of "Blinded by the Light"
• Media synergy involves co-production of films and other media texts
• BFI Film Fund supports UK companies in developing, producing, and completing film productions
• "Blinded by the Light" premiered at the 2019 Sundance Film Festival
• New Line Cinema acquired US distribution rights for "Blinded by the Light"
• Entertainment One bought the UK rights for "Blinded by the Light"
• Warner Bros. Pictures, the owner of New Line Cinema, delivered the theatrical release of the film to parts of Europe and South America
• "Blinded by the Light" was nominated for Best Feature Film at the Seattle International Film Festival
• "Blinded by the Light" won the Paul Mazursky Award at the Traverse City Film Festival in Michigan
• Early screening events with the cast and crew helped raise the profile of the film in key markets
• Trailers have always been used to promote the latest releases in cinemas
• Social media platforms offer filmmakers a fantastic chance to promote their work to a larger audience
• The quotation "the feel-good film of the year" comes from The New York Post
• The poster of "Blinded by the Light" appeals to fans of the director's previous success "Bend It Like Beckham" (2002) and Bruce Springsteen's music followers
• Famous actors can "open" a production because audiences are eager to see their favorite performers on the big screen
• Directors, especially those considered auteurs, will attract a devoted following
• Independent films rely on critics and reviews to create interest
• Reviews posters are used to emphasise the quality of the text
• Studios used to make money from the sale of videos and DVDs, but now revenue comes from digital streaming and VOD
• "Blinded by the Light" can be watched on Amazon Prime, Apple TV, Google Play, and other platforms for a fee
• In America, the film is included in the HBO package
• The film industry can be very lucrative, but there are plenty of risks
• Cultural industry companies devise strategies to overcome perceived difficulties in making profits
• The term "formatting" refers to the ways institutions try to increase their chances of success and minimise risk of failure
• Feel-good comedies are seen as financially reliable genres because they target a mass audience
• Feel-good comedy


  • Seen as a financially reliable genre because they target a mass audience
• Star power


  Famous actors and directors hired by major studios to minimise the risk of failure with their films
• Blinded by the Light

  • Emphasises the use of Bruce Springsteen’s music
  • Advertisements for the film appeared at the start of his music videos on YouTube
  • Plays on the director’s previous success, “Bend It Like Beckham”
• Formatting technique


  Series, exemplified by the Marvel Cinematic Universe, enhances the concept of serialisation
• Being part of a franchise


  Almost guarantees success compared to stand-alone texts