Value of branding

Subdecks (1)

What is Branding?
Topic 3 > Making Marketing decisions: Using the Marketing Mix > Decisions about the promotional mix > Value of branding
2 cards

Cards (6)

Value of Branding:
The brand would be recognised more
Value of Branding:
The ped is more likely to become inelastic
Value of Branding:
Branding can allow firms to charge higher prices
Value of Branding:
Branding could increase brand loyalty as customers will keep returning