+ takes cognition into account:
humans make judgements on their actions, not just passive conditioning
Bandura: "learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on their own actions"
+ explains cultural differences: different cultures have different role models that children imitate that leads to difference in behaviours
- underestimate effects of biology: boys were always more aggressive than girls in the Bobo doll experiment, suggests there is a biological factor unaccounted for in SLT explanation