What is it

• Looks at how we interpret the world
• Looks at internal workings of the mind and explain behaviour through cognitive process
• Cognitive psychs try to explain behaviour by looking at perception, language, attention and memory
• Cognitive psych uses experimental procedures and methods to test behaviour scientifically
• Mind compared to a computer --> reductionist
• Humans treated as informational processors and behaviour is explained in terms of informational processing
• Computer and theoretical models are used to explain and make inferences about mental process