gender

• traditional/negative femininity: Tunstall

  • domestic, sexual, marital activities
  • ignoring women who work
  • men are seen by their marital status
  • eg. Marge simpson is not seen to work but carry out domestics
• traditional/negative femininity: Tuchman

  • symbolic annihilation- narrow range of roles
  • mothers, housewives, sex objects as this is what the audience wants
• traditional/negative femininity: Ferguson

  • content analysis of women magazines
  • cult of femininity
  • to excel= caring for others, family, mariage, appearance
• traditional/negative femininity: Glascock

  • males= physically aggressive in media texts
  • females= verbally aggressive in comedies
  • relates to off camera demographic's
• traditional/negative masculinity: Katz

  • male violence is a result of stereotypes in the media of a man
  • video games reinforce hegemonic masculinity
  • ideals such as violence, sexism, homophobia
  • eg. GTA- gun violence prostitution
• traditional/negative masculinity: Easthrope

  • hollywood films and video games
  • masculinity is based on strength aggression and competition
  • strength is biologically determined
  • eg. Thor- marvel character who succeeds with aggression and strength
• traditional/negative masculinity: Gauntlet

  • magazine for when sexualisng women
  • presents ideas of traditional masculinty
  • reaffirm masculine authority by glorifying conventional masculinity
  • eg. GQ magazine- masculine authority, dominance, appearance
  • eg. Andrew Tate- duties, roles, job types via social media