IT

• Sound file formats

  MP3 - lossy compression

  WAV - lossless compression
• Text file formats

  docx - tables, images and charts can be included in these documents

  txt - does not contain format settings

  pdf - preferred option for viewing and sharing documents
• Video file formats

  MP4 - Lossy compression

  WMV - Lossless compression
• Picture file formats

  JPEG - supports up to 24-bit colour and uses lossy compression

  GIF - can support up to 8 bits per pixel and can contain 256 indexed colours

  PNG - lossless compression meaning they don't lose any of the image
• Purposes of a website


  To..

  • Advertise
  • Persuade
  • Entertain
  • Promote
  • Inform
  • Educate
• Demographics include..

  Age

  Gender

  Sex

  Ethnicity

  Religion
• Psychographics


  Lifestyle

  Interests

  Behaviours

  Beliefs
• Uses of interactive media..


  Self-development

  Entertainment

  Marketing and selling

  Purchasing

  Communication

  Personal profile

  Navigation
• Types of software

  Websites

  eLearning platforms

  Mobile apps

  Editing apps
• Types of storage

  Solid state - Hard disk

  Magnetic - Tape

  Optical - CD, DVD

  Internal/external
• Types of connection

  Ethernet cable

  Fibre optic

  WiFi

  Cloud
• Demographics 


  Particular sector of a population
• Psychographics 


  Studying consumers based off of their psychological characteristics and traits