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• 3 Types of Literacy

  • Media Literacy
  • Information Literacy
  • Technology Literacy
• Media Literacy


  Reading, analyzing, evaluating, and producing communication in different media forms
• Information Literacy


  Ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats
• Technology Literacy


  Ability to know how to use technology, its tools or networks to find, create, evaluate, or use information
• Communication


  Method wherein language, symbols, or manners are used to share information or to state opinions or thoughts
• Importance of Communication and Media

  • Inform
  • Educate
  • Create and facilitate
  • Provide exposure
  • Serve as a medium
• Models of Communication


  • Linear Model- one direction
  • Interactive Communication Model- two-way communication with feedback
  • Transactional Communication Model- continuous exchange of information
• The Evolution of Traditional to New Media

  • Prehistoric Technology
  • Paleolithic
  • Mesolithic
  • Neolithic
  • Industrial Age
  • Electronic Age
  • New Age
  • Social Media
• Social Media
• Information


  Knowledge or processed data gathered through experiences or research
• Information Literacy


  Ability to know when information is required
• Components of Information Literacy

  • Identify
  • Find
  • Evaluate
  • Apply
  • Acknowledge
• Media


  Considered as a source of reliable information
• Contents of media are provided by a credible organization or went through an editorial process
• Skills


  • Citing an information source and bibliography
  • Understanding the constitutes of plagiarism
  • Fair use
• Types of Media


  • Print Media
  • Broadcast Media
  • Digital/New Media
  • Social Media
• Media


  • Considered as a source of reliable information
  • Contents are provided by a credible organization or went through editorial process
• Print Media


  • Newspaper
  • Magazine
  • Books
  • Brochures
  • Posters
  • Direct Mail
  • Yellow Pages
  • Maps
• Types of Broadcast Media

  • Telephone
  • Radio
  • Television
  • Satellite
• Digital/New Media


  • Social Media
  • Video Streaming
  • Blog
• Indigenous


  Native; local; originating or produced naturally in a particular region/locality
• Indigenous Media


  • Also known as community media
  • Unusual source of information that is delivered through people media
• Indigenous Media Examples


  • NORDIS
  • ZIGZAG WEEKLY
  • NORTHERN PHILIPPINE TIMES
• Media and Information Sources

  • Library
  • The Library of Congress
  • Encyclopedia
  • General Encyclopedia
  • Mass Media
• Other Terms


  • Card Catalog
  • Newspaper
  • Book
  • Database
• Ethics


  Moral philosophy, refers to the morals connecting to human behavior, whether certain actions are morally accepted or not
• Areas of Ethical Concerns in Digital Media

  • Social Networking
  • Blogging
  • Gaming
  • Instant Messaging
  • Downloading
  • Uploading
• Intellectual Property


  Creations of the mind
• Types of activities


  • Gaming
  • Instant Messaging
  • Downloading
  • Uploading
  • Intellectual Property
  • Copyright
  • Copyright Infringement
  • Plagiarism
  • Fair Use
  • Netiquette
• Instant Messaging


  Refers to the act of exchanging messages through a software application in real time
• Intellectual Property


  Creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce
• Copyright


  Form of protection provided to authors for their original work
• Copyright Infringement


  Using or reproducing someone else’s work without permission
• Plagiarism


  Claiming a work or an intellectual property as your own
• Fair Use


  Author’s sole right and the author’s limitation
• Netiquette


  Ethical guidelines in communication or using the Internet
• Issues related to using media & information devices

  • Gap between users in access to information and communication technology
  • Addiction
  • Cyberbullying or Cyber-Harassment
  • Illegal Content
  • Virtual Self
• Opportunities, Challenges, and Power of Media and Information

  • Opportunity
  • Economy
  • Education
  • Social Media
  • Political
• Opportunity


  A time or set of circumstances that makes it possible to do something
• Economy


  The rise of digital media and the internet has fundamentally transformed the way people consume and share information, creating new economic opportunities